Aug 27, 2020
Welcome to another episode of
the podcast. Today I want to talk about the difference between
cookbook printing and cookbook publishing. Many of my students and
those I talk to about writing cookbooks, start to look for cookbook
publishers. But some are not clear in the understanding of what a
cookbook printer does and what a publisher does. So today I thought
I’d talk a little bit about that.
- Printing is ONE aspect of the entire publishing
key focus in new technology and adapting to the needs of the people
who buy book printing through sales, managing
- Printers print for hundreds of
- Publishers typically don’t have their own
printer manufactures a physical product - a book.
publisher requests a print job.
publisher pays the book printer to produce the book - they print
it, and they bind it.
publisher can order one book or a print run.
the book is printed, the author or publisher receives a printed and
bound book created to their specifications.
publisher retains rights to the intellectual property of the
printers fulfill orders and some printers distribute
key activities of a publisher are: acquisition of manuscripts,
editing, book design, coordinating the printing, and then marketing
and sales of the book.
- Primarily responsible for bringing books to
- Publishers look for manuscripts to
- Publishers shepherd and move manuscripts
through the process.
- Publishers turn the raw manuscript into
publishers own the rights to the books they publish.
publishers make a profit from the sales of the book.
publishers obtain the rights to publish a book from an author, or
if they are self-publishing they already own the
publishers accept all financial responsibility for the production
and promotion of the books they publish in return for the majority
of the salves revenue from the sales of the book.
author receives a royalty payment based on a percentage of each
- Publishers organize and managing the printing
of a book.
- Publisher market the book.
- Editing with a professional editor
- Design to create the layout for the book,
choose the fonts, and format the book style as well as design the
front and back cover.
legal department of a publisher obtains the copyrights for the
book, registers the ISBN and arranges contracts and other legal
documents that protect the IP of the book.
- Market the book through indirect channels like
wholesalers and booksellers
the audience directly through their website and events like
as venture capitalists for authors fronting an advance for use
during book writing, recipe testing, and development.
- Marketing to get the book in front of the
audience through social media, author appearances, and other
- Distribution and warehousing hold the inventory
of books and distributes them to retail outlets or the customer
directly as the orders are received. Note: some publishers order
print-on-demand copies of the book to reduce the need to hold the
also handle book production to include: